![]() GTM uses these sets of parameters to determine when and when not to fire a particular tag, such as page views and form submissions. Triggers: Triggers are built-in rules that tell Google Tag Manager when to use that tag.These tracking codes come from third parties, with examples including Facebook pixels and Adwords conversion tracking code. Tags: In connection with GTM, tags are pieces of javascript or tracking pixels that get added to your website.The following are some basic terms and definitions that are used within the realm of Google Tag Manager: In order for this guide to make sense, it is important to have a strong understanding of some of the terminology associated with Google Tag Manager. This means that GTM can help you to obtain the data you need in order to perform Google Analytics tasks. In contrast, knowing what Google Tag Manager is can help you to make sense of the data from the outset by providing applicable parameters for your website. The primary purpose of this feature is to track and store data, in addition to allowing the user to generate reports based on the data. ![]() ![]() While it is true that some of the tags from Google Analytics are examples of tags that can be managed through GTM, Google Analytics itself is a completely different tool. Many people confuse Google Tag Manager with Google Analytics. What Google Tag Manager is NOTīefore we continue with this guide, we must stress what GTM is not. However, Google Tag Manager does require some baseline technical knowledge that can be self-taught from online courses and resources. Instead, GTM does the coding for you, so you can ensure your website loads how you want it to. One of the primary benefits of GTM is that you don’t need a background in coding that would come from a computer science or web development degree. It is a tool built for marketers with the idea of gaining maximum productivity and for use with analytical tasks. Google Tag Manager functions as one of these tag management systems. Then, without having to code anything, you publish the website with the tags incorporated into the website itself. ![]() When creating tags, you decide where, when, and how you want them to load in conjunction with your website builder. These snippets of code or tracking pixels tell a website how to perform certain functions, such as how to display an image or load the template structure a web page is using. Tags are a set of instructions that provide information about a web page to a web browser. When using a tag management system, you select which tags you want to be loaded onto your website. In simple terms, Google Tag Manager is a tag management system. ![]()
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